I help brands find their voice, from email marketing campaigns to long-form storytelling. Below is a sample of email campaigns I wrote and led for BGV Foundation, alongside published writing that shows my range as a copywriter.
Email Marketing – BGV Foundation
A sample of campaigns covering founder interviews, event promotion, and fundraising asks.
WAYN? founder interview series
Designed and wrote the episode recap copy and calls to action for an ongoing interview series spotlighting BGV NextGen alumni founders.
Also wrote captions for each YouTube video and social copy during marketing campaign.
Pitch competition, voting campaign
Designed and wrote clear, action-oriented copy walking readers through a 3-step voting process for a pitch competition campaign that lasted 7 days.
I also wrote copy for the social media campaigns across social media platforms Facebook, LinkedIn, Instagram, and TikTok.
BGV In Your City, Austin mixer
Design and set an elevated, polished tone for an in-person networking event while keeping the ask simple: RSVP.
Financial Planning Month newsletter
Designed, and broke down financial literacy tips into a scannable, numbered list for small business owners.
Each newsletter included a spotlight on 3 founders, resources that were relevant to the founders reading, and a curated design to encourage scrolling to the bottom of the email.
Application deadline extension
Designed, and used direct, benefit-driven copy to drive last-minute applications before a pitch competition deadline.
This campaign was a short, last-minute addition.
Also wrote the copy that was included for the caption.
Published Articles
A few bylined pieces that show my voice across tone and topic, from playful to persuasive.
- Imagine minding your business — a sharp, funny take on staying in your own lane.
- Rom-coms are almost as bad as princess stories — playful cultural commentary with personality.
- Internet trolls are taking over — a timely, opinionated piece on online culture.
- I am body positive — warm, affirming, brand-safe tone.
- What makes you think you can control my body — persuasive writing on a high-stakes issue.
More writing samples available on request.
Tiffany M. Arnold 